CPhI Japan is the biggest pharmaceutical ingredients exhibition held in Japan, can only partly explain its success. It's the combination of high quality organisation and a high quality targeted audience that makes CPhI so appealing to companies to participate in this high profile event.The success in attracting such a large number of potential Japanese business-partners makes CPhI Japan especially compelling for companies from other parts of the world, since it provides them with a platform to:

- Introduce their company to the Japanese market

- Reinforce their company's position in the Japanese market

- Bolster Japanese partner/distributor marketing activity

- Launch new products in the Japanese market

- Make new contacts and expand their Japanese network